Set aside an hour a day to engage with your SOI on your social media network(s) of choice chances are youre already doing this. (One of my recent clients almost got badly burned by an inflated zestimate!). The more personal attention you give, the more theyll like and remember you. If you are a seasoned real estate agent, then you know who is most impressed by your work. Build and Maintain Your, Read More 25 Tips To Create The Ultimate Real Estate Listing PresentationContinue, Starting a real estate business from scratch can be a daunting task. Find FL real estate agents If your SOI "hears" from you on a reasonably regular basis - and again - that means they hear from YOU (not that mysterious someone else), they'll remember you, and even better, they'll remember you FONDLY. Together, we can make this year your best yet! A few days ago I followed a search link and saw some advice that I thought was terrible. Based on the responses and clicks, you can narrow your phone call list down to those who engaged with your newsletter. Instead of posting about politics or another crazy cat video, take a minute to share a story about a recent win or revelation in your real estate business. Using Listing E-Alerts in combination with our real estate email templates is going to make a huge impact in the value you get from Listing E-Alerts. Take Advantage of Direct Mail Marketing 6. You type in their home search criteria and then enter their contact info. and they're yours for free. In my opinion, calling or writing to say youre now an agent and you want their business is a bit tacky, not to mention pushy. Phone: 205-263-9600 Part of that, Im sure, is the isolation that many are experiencing. See if there is anyone who should be receiving marketing pieces as a part of your tip of a marketing plan. There are a gazillion things you can write to your SOI about that won't come across as pitchy, pushy or just ho-hum. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); KYLE HANDY 2021 | ALL RIGHTS RESERVED | INFORMATION ABOUT BROKERAGE SERVICES | CONSUMER PROTECTION NOTICE | PRIVACY POLICY, 25 Tips To Create The Ultimate Real Estate Listing Presentation, What I Would Do If I Started My Real Estate Business Over Again, The Four Core Lead Sources Top Real Estate Agents Are Using In 2023, How Email Marketing Changed My Real Estate Business Forever (DO THIS), 7 Expert Strategies To Find And Close FSBO Leads Today, The 6 Best Real Estate Companies To Work For (And Why) In 2023. It posts your ad and provides a messenger link for the recipients so they can message you directly. We suggest you do those other activities in addition to the core foundation of your business, which should be the development, growth, and cultivation of your sphere of influence. I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you! One of the most powerful ways of attracting interest and building strong connections is by offering something of value. But a good rule of thumb when youre first getting started with contacting your SOI is to list your contacts according to how you know the person. But truly great SOI and referral marketing isnt about selling.. Its a simple shame on me script. If you happen to get a very big deal with the help of someone else, you may want to reward them with a special gift. Either way staying top of mind with your list is important. Here's why: older homeowners respond very well to snail mail delivered by the good old USPS. Pro Tip for Snapchat: Due to the private nature of Snapchat, this ones best for agents who already use and love the platform. Again, theres absolutely no need to sell here. Monitor performance of your real estate newsletter; 6 elements of a good real estate email newsletter; Free real estate newsletter templates; Real estate newsletters, whether print or electronic, can be an effective marketing tool for keeping your name top of mind with your past and current clients, your sphere of influence and your prospects. It's helpful to the recipient and offers them something of value, INFORMATION. RELATED BLOGSNewsletters - Turning Cheese into SOUL(Part 1)Newsletters - Turning Cheese into SOUL (Part 2)Newsletters - the Difference Between "Meaningful" and "Interesting". Come up with a meaningful message, and hit your database with a postcard mailer. Friends and acquaintances from any social groups such as Neighborhood Association, Rotary, PTA, etc. Take this epic SOI marketing story (again from Justin Seeby). The rags-to-riches real estate mogul emigrated to the US in 1986, knowing literally no one and went on to become one of Americas top agents and the king of real estate referrals. Michael Montgomery of Rev Real Estate School. Sound good? At that point, you use your Realtor sphere of influence scripts. Still not sure how to write it? Ask them about the dog. Here are a few authentic scripts for. Go to your business page and click at the top where it says "Ad Center.". On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database, On the 7th of every month, they sent a short video email, Once a quarter they would call all the contacts on their list. This letter will be particularly appealing for potential clients who don't already have a go-to agent for their questions. Berkshire Hathaway HomeServices Century 21 Coldwell Banker . It would go like this. And heres where you apply this knowledge to making your phone calls. These could be people who know a lot of homeowners, such as roofers or maintenance pros, they could be the heads of your kids PTA, or even just the natural extroverts in your friend and family circles. 6. You have truly revolutionized my business.so here's another hurdle.thank you for the insight! By adding a signup link to your email signature, you can easily expand your list even when sending emails for other purposes. coaching programs is right for you? But you cant be everywhere all the time. Jason and his team take a letter of the alphabet each week and call the SOI contacts accordingly. There are helpful tools you can use to expand your social media influence. (Psst, already a Follow Up Boss user? Love it Jennifer. The personal client letter is one of the real estate letters going to seller leads who have done a transaction with you. The next question what do you say to them? Let them know that this is good news for them as well as for you. that are written by the members of this community. We scoured the depths of YouTube to find the non-sleaziest referral scripts out there, and it was rough. If they are not receiving them, they are not actually in your sphere of influence. You are coming from contribution and showing them you care right now, especially with all that is going on during the COVID-19 crisis. Own it! I have often felt that emails that are being promoted for you to send to your sphere by the Brokerages are to "Spamish", while yours is not. So if youre clinging to the belief that your SOI is weak or that you dont have an SOI because youre new to town, are from the wrong side of town, or whatever believe this: Youre not only kidding yourself, youre also leaving piles of cash on the table. Do you have something you could YAY-ME about to your sphere? Its one of the easiest ways to get your database engaged again. The art of the personal written word is dwindling. on ActiveRain. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. What's the reason you're reporting this blog entry? You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages. I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise. Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. There are so many things to consider, from finding the right properties to invest in, to building a strong team and marketing your services. I just received the Top Producer award for my Brokerage's midtown branch for 2010 production - it was a total surprise at our February awards banquet. Sample Influence Letter. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. Great post !! But I'm now very curious to know who this "mysterious other" is that you keep mentioning. However, Id love to hear what you think about it first. Approximately 80 percent of all transactions are done within your sphere of influence. Another excellent post. Happy Anniversary to ME! Just pick up the phone. Pro Tip: Commit to having one in-person coffee or lunch date per week with a star member of you SOI. : ). Your newsletter list is also a great place to find referrals. Today Im going to tell you, no. All that I need from you is to verify that I have the correct home address and email address for you. When you send an email out, you can watch your results roll in. I think I would prefer that over an e-mail. Start engaging more on social media (weve got guides on Facebook, Instagram and Twitter to get you started). Whether you use the MLS or your agent website through your CRM, it can be completely free. It strikes up a conversation and they start chatting with you. Whether its a client you havent seen in 10 years, or a family member you wake up with every morning, the core idea behind the term sphere of influence is that, by simply knowing them, you have the ability to impact them in some way. Assuming youve already let your sphere know youre in the real estate game, heres a quick, friendly template to help get them on your email list. Say something like, Im really appreciative that we got this done for you because of the value that it drove to you. Good news! But, Read More How Email Marketing Changed My Real Estate Business Forever (DO THIS)Continue, Would you like to sell an additional four to six homes a month? This raving fan then tells their close connections about you which in turn builds your sphere of influence. But, as I always say - with ANY prospecting technique - if it doesn't feel right to you - DON'T do it!!! (And, Ill give you the real estate email templates, too.). If youve been hanging out with us here on the Follow Up Boss blog, you know were all about simple systems that work. That detracts value. Save my name, email, and website in this browser for the next time I comment. One of the best ways to improve your sphere of influence in real estate is to build deeper connections with the people you already know. Some of it is super-scripted and sleazy, and some of it is just plain outdated. You might even want to use a real estate CRM. I can see on social media that you are doing quite a bit of traveling and having a great time. Pro Tip: Take the pressure out of the big announcement and build awareness for your role as a Realtor by simply sharing that part of your life. 2. A good CRM must have an IDX feed to your local MLS. As a result, its upset a lot of our existing lead sources as well. Remember, at the end of the day, business is about connecting with people marketing is simply how you start the conversation. make an informed decision when buying or selling a house. I was just checking in with you to see how youre doing. You can use variations of this, but the most important thing you can do is to be authentic. For brand new agents a simple Excel spreadsheet will do the job.. Constant Contact and Emma are two good examples. A great strategy is to provide opportunities for your contacts to opt-in on their own, just like you would on your website. You are NOT trying to sell them anything right now, you are just trying to re-engage them and reconnect after some time. Instead, you should spend your time visiting with several people in a one-on-one manner. People in your sphere include your friends, family, former clients, and their second-order contacts. Still not sure how to write it? Contacting your SOI in a way that feels natural is not only more cost efficient (mailers can be pricey!) Almost every CRM has a Listing E-Alert tool now. Take our customer, Justin Seeby for example. If you dont have a drip campaign set up yet, dont worry. Watch the video now. Your sphere of influence is important because you can use it to attract new clients who may be able to help you grow your business. Start off with, Hey Julie, I was thinking about you, and shame on me for not reaching out earlier. For those of us who have a hard time tooting our own horn, this is a tough one. The main thing is not to let them forget that youre an agent and youre there to help them. You want to find ways to touch your SOI members without annoying them. Your way of handling the award was so tasteful. Because, without you putting your faith and trust in me last yearwell, I wouldn't be writing this email at all! Send out a simple four by six postcard. More than anything else, these real estate letters are a thank you with a request for real estate referrals. Something went wrong while submitting the form. Getting permission to add people to your list is important, but there are other ways you can make the askwithout straight-up asking. Your thoughts? 1 Real Estate Agent Introduction Letter Sample Pdf Thank you unquestionably much for downloading Real Estate Agent Introduction Letter Sample Pdf.Most likely you have This can make a significant difference in your overall reach, as more people will read your content. Knowing what to say as a new agent is never easy, but your letter is perfect introduction! Real Estate Agent Sample Marketing Letter Nsw Recognizing the mannerism ways to acquire this books Real Estate Agent Sample . If you dont know what to write, use my Event Themed Keeping in Touch Letters. They ended up spending $1.2 million on a new house and selling an $800,000 house., Imagine if I hadnt sent that postcard! Thanks for shring this Yah-me. Theyre going after the unknown. Welcome to our Marketing Mastermind series for real estate agents. Take a breath. But if you do it right? When you target through every channel like this, you are in your SOIs brain. If you want access to all of them, as well as a plethora of other resources to help you grow and cultivate your SOI, take our online course. This traditional use of the Listing E-Alert tool is a great value add to your clients. Whether prospecting for new clients or encouraging referrals from past clients and your sphere of influence, consistent communication is vital to your success. Rockstar agents with up to 80% referral business all have one thing in common: an easy, workable system for nurturing and growing their SOI. I didnt know if theyd know who I was. Once that done, we can move on to what kind of value we can provide our SOI with to continue to keep in touch and keep them engaged. Dont take the cheap route if its going to come across negatively. Dont do that. It's a fabulous opportunity to very subtly remind your sphere that you're competent and confident AND give them a chance to congratulate you on whatever it is you're telling them about which can open up the door to conversations! Now that we are living in more uncertain times, we are presented with an opportunity to reopen the line of communication between ourselves and our sphere of influence contacts. And you never know where your next lead will come from. You made your calls and used your Realtor sphere of influence scripts. But, consider this: Agents making more than $100,000 a year told the NAR that they got nearly one-third of their business from referrals from past clients. Here are the four core lead sources that top real estate agents are using in 2023: Watch The Video On Youtube, Read More The Four Core Lead Sources Top Real Estate Agents Are Using In 2023Continue, Email marketing has completely transformed the way I do business as a real estate agent. Copy all of it into one Excel spreadsheet. I think either way would be fine - whatever feels right to you. Reach out to some of your past clients from the last two or three years, depending on how much business you do. You start out your messaging with lets stay in touch and just checking in on you and going forward you bring value. Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. If you would like to submit a question just visit. If you know anyone whos thinking about buying or selling a home and you get an opportunity to refer me, I would greatly appreciate any real estate referrals and thank you., Thats an example of the real estate letters you might send to previous clients. People love to look into each others lives, which is why we all love social media. YAY-ME? Many agents stay surface level and dont think about the personal touches or special things they can reach out to people in their sphere for. These include: What this means is that the current real estate market is volatile at best. This is actually not going to be helpful because you are not going to remember anything beyond what is on those cards. Required fields are marked *. This includes online leads that theyre buying, and expired listings, FSBOs, circle prospecting, etc. What do you love about it? Ask them how the yard is working out. Real estate letters to clients samples help with R. As with all real estate letters, do NOT begin your message with the word "I." Instead, make it about the reader. In general, keeping in touch is a great way to show appreciation. Whether it's a client you haven't seen in 10 years, or a family member you wake up with every morning, the core idea behind the term 'sphere of influence' is that, by simply knowing them, you have the ability to impact them in some way. We have all been there. You may be hesitant to call them because you havent called them in so long. If people are always seeing you on Facebook, Instagram, etc., youll likely be the first one they think of when they, or anyone they know, is ready to buy or sell. Heres how to do it, The BEST real estate postcards to generate seller leads: Part 1 home valuation approach, Powerful, easy touches for sphere of influence and past client Part 2 refrigerator clip, The TOP 7 low-cost ways to find seller leads with geographic farming, P143 The 4 BIGGEST drivers in getting listings in the cold market Part 1. Every year, the National Association of produces a survey of home buyers and home sellers. It wont be like that for long. Why Is Growing Your SOI So Important for Real Estate Agents? Check out our full list of Twitter dos and donts for real estate! When my first broker told me I needed to write letters to all the people in my sphere of influence, I didn't know what she was talking about. Its forcing real estate professionals to pivot their business and make some changes. Why am I sharing this wonderful news with you? This takes some time. Well done ! Working your real estate sphere of influence takes far more time than money, at least in the beginning. Remembering anniversary dates, birthdays, and other significant events in your spheres lives goes a long way. FSBOs require a bit more work and dedication over the long run, but, Read More 7 Expert Strategies To Find And Close FSBO Leads TodayContinue, With over 100,000 real estate companies active in the US today, choosing the right fit to begin your real estate career can seem daunting.
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